SmartWay Education Centre
Re-branding & Digital Marketing Project
SmartWay Education Centre is an Education Consultant established in Medan, Indonesia. Focused on helping Indonesian students especially in Sumatera Island to study abroad. We got inquiries to help them re-brand their business into a more fresh and relatable to the market today.
1. Social Media Re-branding
We help them to re-create their social media contents. Beside the more relevant and younger look to help audiences easy to digest the contents, we also focus on how our contents can be easily understood by students within their circles nowadays. We focus on building shareable contents that can help students and their circles to decide their future educations not limited domestically but also internationally.
These contents will also be distributed as newsletters to students & parents database to provide frequent and updated information about studying abroad.
2. Brochure Design
As COVID-19 pandemic is slowly adapting to an endemic. Offline activities are slowly getting back to active. Physical marketing tools is essential to help the business stay in touch with relevant stakeholders within schools, office and also educational events. We also help to draft and design easy to digest brochure contents to share.
For brochures we also think of its functionality to be used frequently for direct consultations. We decide to put more white spaces for list that are frequently discussed, so the users can use to take important notes during their preparations to study abroad.
3. Roll Up Banners
SmartWay office and events are also starting to held more crows as the pandemic getting better. An updated banners with simple and easy to digest contents and visuals is needed for people to easily grasp information while passing by.
Marketing kit is not only about visuals, it is about how we can utilize beauty and usability in the right place.
Interested in starting projects with us? Feel free to drop us a message on www.kocial.id/let's-collaborate We're ready to help you open the right stream.
And feel free to share your thoughts about this project here.
Thanks for reading!
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Client: SmartWay Education Centre
Agency: Kocial.id
Project Manager: Yongky Lio
Creative Director: Jaklin Bernadet
Social Media & Marketing Kit Design : Jaklin Bernadet, Chika Benedy
